In the Diffusion of Innovation model, who are the first adopters of a new idea?

In the Diffusion of Innovation model, the first adopters of a new idea are referred to as innovators. These individuals or entities are typically keen on experimenting with new ideas and technologies, often displaying a strong willingness to take risks. They are usually well-connected to various networks and are seen as change agents within their communities, excited about the potential benefits of innovation.

Innovators play a crucial role in the diffusion process as they bring new ideas into the spotlight, proving feasibility and sparking interest among other segments of the population. Their adoption of new ideas often sets the stage for subsequent adoption by early adopters, who are more socially connected and influential in promoting the innovation further. Understanding this distinction helps highlight the importance of innovators in initiating the spread of new concepts, products, or practices across a broader audience.